What is the NFT Marketplace?

How to Build an NFT Marketplace and Ride the Wave of Non-fungible Tokens’ Popularity?

Important Steps for Creating an NFT Marketplace: Our Comprehensive Guide

In 2021, the total sales volume of non-fungible tokens worldwide was $18.5 billion. According to Forkast’s most recent research, the NFT market is expanding faster than it has ever done. Furthermore, NFT was selected by Collins Dictionary as its 2021 word of the year, superseding other terms associated with the digital revolution and pandemic, such crypto, metaverse, hybrid working, etc.

This article will explain for you what NFT technology is, unveil essential features of NFT marketplaces, examples of successful platforms, and, most importantly, a step-by-step guide on how to make your own NFT marketplace.

What is the NFT Marketplace?

The definition, typical workflow, and business model provided below can assist you in examining this topic from several perspectives. With these insightful tips at your disposal, you can decide how to design an NFT marketplace that will differentiate it from the competition.

To put it simply, an NFT marketplace is an online store where people can purchase and sell digital goods including audio files, digital art, collectibles, and gaming gear. These assets, also known as non-fungible tokens, are connected to Ethereum blockchain technology.

How do NFT marketplaces work?

Non-fungible Tokens

So let’s focus on some specifics related to this theme before we get into creating an best NFT marketplace. The cryptocurrency trend known as NFT blends art and cutting-edge technology. Blockchain technology is closely related to the concept of a Non-Fungible Token (NFT).

The creation of an NFT and the specification of all parameters come next. Digital goods can then be put up for sale. Here, sellers ought to bide their time till the moderation process is over.

Buyers submit bids during the auction as soon as an NFT is approved. The NFT marketplace app transfers digital assets and bitcoin after the auction.

Here, it is important to discuss the particular transaction protocol that is employed on NFT markets. This protocol serves as the link between two sides of the platform and holds information that is unique to each NFT. Smart contracts are the protocols that simplify and ease of use the NFT trading process.

By type of product sold, marketplaces can be classified into two categories:

All purpose NFT marketplaces: These NFT platforms offer a wide range of tokens for sale, including domain names, photos, audio, and more.

Niche sites: Online marketplaces with a focused offering that only offer specific NFT collections, like game skins or gifs.

There are two sorts of limits based on how much token placement can be restricted:

Open: Any user of the platform is welcome to add a token.

Closed: Token allocation is restricted to a specific NFT creator.

The seller of an NFT at auction determines whether or not to accept the bid. If so, an NFT transfer from buyer to seller is completed by the NFT platform.

Business Models

How are NFT marketplaces profitable? Let’s examine the most widely used monetization techniques used by the most well-known NFT markets.

Listing fees: Sellers must pay the NFT platform to post (list) their digital goods.

Transaction processing fees: A predetermined portion of every transaction on the marketplace’s platform is taken by the marketplace. For instance, OpenSea adds a 2.5% service fee to each transaction.

The NFT marketplace levies initial setup costs to content creators who list their first non-fungible token.

Buyers who successfully bid on a digital asset they wish to purchase must pay a certain fee.

Important figures

Why it appears like such a fantastic idea to enter this lucrative arena is explained by the exciting statistics about the NFT market that are provided below.

  • In January 2022, NFT revenues surpassed $4.48 billion.
  • Between Q2 and Q3 of 2021, the volume of trading non-fungible token surged by 704%.
  • From 27,963 in January 2021 to 759,145 in January 2022, there were more unique sellers. In January 2022, there were 910,611 unique buyers, up from 29,581 in the same month the previous year.
  • The highest valued NFT piece brought $91.8 billion at auction.
  • The founder of Twitter, Jack Dorsey, sold his first tweet for $2.9 million as an NFT.

How to create an NFT (Non-fungible Tokens) marketplace

We can move on to the key phases of NFT marketplace creation now that you are aware of what an NFT marketplace is and how it operates. Equipped with this guidance, you will be capable of responding to the query of how to successfully develop an NFT marketplace website.

Step 1 : First, Choose your niche.

Making the correct niche choice is the first step towards starting a successful custom NFT marketplace business. You can provide users additional value by focusing more narrowly.

Finding digital content quickly is made possible by a more personalised user experience, which is another advantage of the niche approach.

Let’s examine more closely at the most well-liked NFT marketplace niches:

NFT for artistic
Since art, in its widest sense, is the primary digital asset in the NFT universe, this specialty has the most promise. 

NFT music trading platforms
Given that we are still discussing art, this specialty is comparable to the one before it. Here, musicians can offer their songs for sale to any potential customer. 

NFT gaming marketplaces
In reference to video games, a wide range of products are available for purchase, including clothing, weaponry, and character avatars. 

Step 2 : Protect your soon-to-be NFT marketplace app from common threats.

Because non-fungible tokens are so popular, hackers and con artists are being driven to devise ever-more-complex plans to pilfer NFT assets and money.

In response to the question: “What is the most meticulous way to protect an NFT marketplace from scammers?” We will discuss common security concerns unique to the NFT industry and well-proven strategies for reducing them.

Vulnerabilities in smart contracts: if you ignore them, hackers will be able to take advantage of them and damage your NFT marketplace app’s reputation.

Marketplace security threats can be avoided by consumers by using two-factor authentication, using a secure password, and avoiding clicking on dubious links.

Cybersecurity risks: Via phishing emails and NFTs, hackers may attempt to obtain users’ personal information.

Authentication process: NFTs are ideal for concealing money obtained unlawfully because they may be sold anonymously and there are no laws governing the NFT market.

Step 3 : Think about how your future platform will be designed.

Since non-fungible tokens are a relatively new idea, creating and designing the NFT marketplace could be difficult.

You can start a visually stunning and user-friendly NFT marketplace app by following the UX/UI suggestions below.

Concentrate on your speciality
First and foremost, the layout of your unique NFT marketplace ought to complement the specialty you’ve selected. You may boost traffic to your platform and grow your client base by tailoring the design and content of your non-fungible tokens website to the particular requirements of your target market.

Think of utilising parallax animation.
When viewers browse across a website, images or other content elements glide over the background thanks to a scrolling technique called parallax animation.

Employ the ominous theme
A lot of websites use the dark mode these days. Apps for the NFT marketplace are not an exception. In fact, there are multiple reasons to incorporate this most recent UX/UI design trend into your NFT marketplace development process. 

First off, a dark theme draws visitors’ attention away from the vibrant colours and onto the digital assets your platform has to offer.

Secondly, it is more cosy and doesn’t tire the eyes.

Lastly, dark mode provides your unique NFT marketplace a futuristic appearance that is ideal for this new realm.

Step 4 : Select the necessary features

What sets your non-fungible token marketplace website apart from competing ones are its distinctive characteristics. For this reason, when creating an NFT marketplace, you should give considerable thought to the functionality you wish to include.

The following is a list of features that you should build first:

  • Home page. Since the homepage is the first page that consumers view on your NFT trading platform, it merits your undivided attention. 
  • Signing up. Permit users to create up personal accounts in order to handle and save digital assets.
  • Attractive storefront on the outside. There, important details like bids, value, owners, pricing history, preview, etc., are mentioned.
  • The search bar. With the help of this function, users can quickly locate a desired digital item by typing a term.
  • Filters. They assist users in finding a necessary resource, much like a search bar.
  • Rankings. Permit users to provide feedback and rank sellers. Newcomers will find it simpler to identify the most trustworthy and credible sellers in this method.
Step 5 : Select the development strategy.
  • We’re now getting to the important topic that has been bothering you for the entire time: building an NFT marketplace. Let’s talk about the possibilities.
  • Marketplace development for non-fungible tokens under white label
  • This method entails purchasing a pre-made software package from a supplier. It can be further rebranded to your preference.
  • The main advantages of off-the-shelf products are their low cost and ease of use. You can quickly launch your NFT trading platform if you choose this method.

Custom software creation

  • If you want to develop a distinctive NFT marketplace app, this is the ideal course of action. 
  • Security is one of the key advantages of custom software, and it is the NFT domain’s top priority.
Step 6 : Employ a skilled NFT development team

If you’re thinking about starting from scratch to create a non-fungible token marketplace, your first step should be to locate a skilled NFT development team.

Additionally, these businesses offer full-cycle development services, which entails that they will assist you with market research, determining the fundamental needs for your NFT project, and platform monitoring following a successful launch.

Technical expertise needed to build the NFT marketplace

First and foremost, software engineers need to be proficient in Cadence, a high-level language used in the creation of smart contracts.

In addition, experts from a software development business you collaborate with ought to have prior Solana experience. 

It is important to note that using Solana necessitates a solid understanding of C, C++, and Rust.

Step 7 : Create an MVP first.

In order to lower the likelihood of the product failing, we advise starting with an MVP. It is a piece of software with the very minimum of features to inform consumers of the purpose of your NFT marketplace app. This method is an excellent, low-cost means of validating your business idea.

In order to maintain user focus on your essential products, a minimal viable product should only have primary features. To meet your target audience’s constant expectations, you can always add new features.

Open a complete NFT marketplace.

You can progressively incorporate new features into your NFT trading platform as soon as you are certain that there is a market for them. Use the engagement metrics from early adopters to determine what features should be added in the next version and how well your product launch went.

Regarding future releases, it would be a terrific idea to highlight the introduction of a new product version by combining various advertising tactics. You’ll be able to reach new audiences more quickly as a result.

What is the cost of starting an NFT (Non-fungible Tokens) marketplace?

Non-fungible Tokens Marketplace

The features you wish to integrate and your specific business requirements will determine how much an NFT marketplace would cost. What number of features would you like to add? Do you want to create a sophisticated navigation system and interface?

In addition, using the fastest, safest, most dependable, and popular blockchain networks—like Ethereum, Avalanche, or Solana—will raise the price of an NFT marketplace solution.

We are certain that the NFT marketplace development cost for an MVP business begins at $50,000–60,000 based on our experience. Your creativity and the amount of money you are willing to spend will be the only limits on the maximum value.


The buzz over NFT is still present, as you can see. Conversely, as time goes on, this profitable domain draws in an increasing number of business owners who are curious about how to set up an NFT marketplace in order to participate in this game.

Deliverables Agency  is prepared to assist you in pursuing a prosperous NFT marketplace business by following their example. We will extensively investigate your topic concept and create a special digital solution. Please get in touch with us, and we would be happy to help you further.

Users can produce (mint) and store non-fungible tokens, as well as trade and display them on an NFT marketplace. Blockchain technology is typically used by these platforms to confirm the origin and legitimacy of the digital assets listed on the NFT marketplace website.

React.js and Vue.js on the client side and Python, Kotlin, Swift, and Node.js on the server side are the most widely used tech stacks for creating NFT marketplaces. These technologies’ performance, adaptability, and efficiency have made them widely employed. Strong data storage options are provided by MongoDB, MySQL, and PostgreSQL, which are the best options for database management. The most popular cloud hosting provider is Amazon Web Services, which is renowned for its robust infrastructure and dependability.

Depending on the characteristics of the project, including the complexity of each function and the variety of features to be implemented, the development time for an NFT marketplace can vary greatly. The longer it takes a software development team to generate the features you want, the more sophisticated and varied they will be. Because of this, releasing an MVP with basic capabilities instead of a full-featured NFT marketplace software can save a lot of development time. An MVP for an NFT marketplace app could take, roughly speaking, six to nine months to construct.

Arrow Right Entrepreneurs select Deliverable because of its vast experience in creating unique marketplace solutions for a range of industries when creating their NFT marketplaces. This indicates that their team is well-versed in the features that are necessary and the ideal technological stack for each project.

Having a large selection of payment gateways is the first noteworthy element to take into account. Users can select their chosen payment method from a variety of options, including wire transfers, credit or debit cards, and net banking. Furthermore, allowing consumers to buy NFT things with Tether that they have purchased from cryptocurrency exchanges and added to their wallets would increase the legitimacy of your NFT marketplace. It is also advantageous to create a section specifically for collections that are trending. 

portion of total synergy savings derived from IT consolidation
The definition, typical workflow, and business model provided below can assist you in examining

Explore Our Recent Publications