Mobile App Marketing Strategies

Mobile App Marketing Strategies for Startups


From the time a user discovers the product for the first time until they have a strong user base, mobile app marketing encompasses all of their interactions. To effectively market a mobile app, one must identify the target demographic, figure out how to connect with them, understand how to engage with them, and monitor their in-app activity to make adjustments as users progress through the acquisition funnel.

A strategic approach to mobile app marketing is necessary to secure app awareness and downloads, given the sheer volume of apps that are being released on a monthly basis on stores such as the Apple App Store (almost 31,500 releases) and Google Play Store (over 80,000 releases).

This post provides a step-by-step tutorial on creating a mobile app marketing plan that delivers results. In order to achieve the best results in the cutthroat app market, each stage is described, emphasising particularly important tasks.

Learn how to select the best mobile app marketing plan as well for long-term startup success.

What is Mobile App Development?

mobile app devel;opment

A deliberate approach to app promotion, user engagement, and app download growth is mobile app marketing. The guide explores various strategies and ideas for app marketing to attract users and create interest in them.

At the end of the day, a mobile app marketing strategy should aim to attract customers who will become devoted product advocates in addition to being a source of recurrent engagement.

An effective mobile app marketing plan increases the app’s overall value, encourages downloads, and promotes the application.

Crucial app marketing methods to consider while promoting your app

marketing strategies

1. The webpage for your app

Let the world get to know your app through this. One of the most important aspects of app marketing is having a landing page where customers can find out more about your desktop or mobile app. Search engine optimization (SEO) can be used in this economical way to both feed into your sponsored user acquisition strategy and naturally draw in new users.

2. Land page

It’s crucial to show consumers a clear visual of what to expect when they install your app on landing page. Make the most of your landing page by adding the following:

  • videos and screenshots showing your application in use
  • brief but effective copy
  • Links to your application on the Google Play Store and/or App Store
  • An unambiguous call to action (CTA)
  • A teaser video
  • Social evidence in the kind of accolades, reviews, and/or ratings

3. Optimization for the app store

Optimizing your app for increased visibility in the Google Play Store and App Store is called app store optimization. Though it’s especially utilized for your ranking in app store search results, it’s comparable to SEO. This is crucial to your user experience because, even if your campaign is effective in driving a lot of clicks to the app store, you still need to have a high-quality listing for your app in order to turn these leads into instals. Additionally, ASO can draw in organic users for free.

4. Marketing on social media

You cannot afford to ignore social media engagement as an app marketer. Every day, users utilise social networks for 2.5 hours! It’s a good idea to publish frequently on all of your social media platforms and to use them for purposes beyond simply promoting your goods. Social networking, for instance, is a fantastic tool for creating a community and gathering input from users who would not otherwise be motivated to get in touch with you via your website or in-app.

5. Influencer advertising

Authenticity is a major factor in 86% of consumers’ decisions to support a company. When done correctly, influencer marketing—the use of content producers to promote your app—can aid in capturing the essence of your brand. With influencer marketing spending predicted to reach $6.16 billion in 2023, this app marketing method has taken the industry by storm.

Influencer marketing is an excellent method of introducing consumers to your app’s features and providing them with a special incentive to download it because of their passion for a specific creator.

6. Advertisements for UAs that cost money

Using paid advertisements to attract new users to your app is known as paid user acquisition. To get the best results with this app marketing technique, you must set up campaigns and modify your ad spend over time. You can even convert conventional marketing channels like TV into digital performance channels using connected TV (CTV) formats, as there are now more ad forms than ever before.

7. Campaigns for retention

The proportion of users who remain active after a predetermined amount of time is known as your retention rate. The average retention rates on iOS for Day 1 (28%), Day 7 (13%), Day 21 (8%), and Day 30 (7%), according to Adjust statistics, might vary significantly based on the app vertical.

App marketers might focus on retention once a certain number of users have been acquired in order to increase lifetime value (LTV) and return on advertising spend (ROAS).

8. Email promotion

A mailing list is a fantastic tool for providing users with updates and offers on a regular basis. You can boost retention rates and make money with this app marketing technique. Email is mostly used by marketers for UA (84%) and retention (74%).

This implies that your marketing content will only be seen by individuals who have expressed interest. Offering special bonuses to your most devoted users via email marketing is another excellent strategy.

9. Create a media plan for your application

Making timely contact with the media is a wise strategy to promote your software and obtain free publicity. Leigh and Casey Isaacson, co-founders of Dig, outlined strategies for app marketers to capitalise on media attention in a Mobile Spree session.

However, it’s also important to avoid pushing a business pitch to reporters, and instead focus on how your mobile app is newsworthy.

10. Effectively manage reviews and ratings

Users’ app decisions are heavily influenced by ratings and reviews in the app store, so proactive management is necessary to protect app reputation. Crucial elements to implement are:

  • Keep an eye on reviews for apps in the iOS and Android stores.
  • Use the tools provided by the platforms to quickly fix issues raised by users in their evaluations.
  • Maintaining good user experiences and resolving problems will help you manage the app’s reputation.

11. Use AI for marketing

AI-driven, customised content in marketing maximises results. It consists of automated content creation for use across marketing platforms, chatbot deployment for increased interaction, and targeted advertising. The following is how to use AI:

  • To generate ideas and carry out customised marketing, use generative AI techniques.
  • Utilise data analytics and machine learning to forecast customer behaviour.
  • Accept AI’s ability to automate repetitive processes and guarantee efficiency.

Establish Objectives And Monitor Important Metrics

Setting objectives and monitoring the rise in your app store ratings over a predetermined period of time are the only ways to determine whether your marketing plan is effective. During the user journey’s acquisition, engagement, conversion, and retention phases, you’ll need to monitor a lot of analytical components, which is why measurement needs to be a continuous activity.

You must ascertain what succeeded and what failed based on these measures. Your app’s downloads will increase significantly if you concentrate your time and resources on high-value strategies.


With our user-friendly, production-ready cloud platform, you can design and maintain your web and mobile applications‘ backends more effectively. The best marketing tactic for any mobile app is word-of-mouth advertising. Hence, you are not allowed to over promise or engage in deceptive advertising. Speak with a specialist from our knowledgeable support staff for advice on migration plans and techniques for growing your online or mobile application. You can depend on Deliverable for a dependable and expedited app development experience whether you’re starting a new project or refining an old one.

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