What is Technical SEO?
Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in search engines.
Technical SEO issue is just one piece of the whole Search engine optimization puzzle.
Making a website fast, easy to crawl and understandable to search engines are the pillars of technical optimization.
Why is Technical SEO important?
You can build the world’s most engaging, thought-provoking content on your website — content that turns casual users into customers instantly.
But, if search engines can’t browse your website correctly and index it, your attempts will be wasted. That’s why technical SEO is very important.
If you want to conduct a comprehensive technical SEO audit to see how your existing site is performing in the technical SEO audit.
Setting up your website
The first big step in setting up a technical SEO strategy is setting up your website correctly so that each page functions as it should.
Let’s look at some SEO basics and technical seo for beginners steps to set up a website from scratch:
Buy a domain name:
There are a number of domain registrars (businesses that organise and manage taken and available domain names) out there.
Wix, GoDaddy and Domain.com are some of the most popular registrars.
Link your domain name to an IP address:
An Internet Protocol address (IP) is a set of numbers that helps the Internet translate a domain name like “semrush.com” into something that it can catalogue and organise.
Once you’ve got those two parts in place, you need to start preparing your site to be displayed on searchers’ web browsers.
There are several ways for this to happen:
- Someone searches your site : Example: A searcher wants to learn more about Search Engines Optimization, so they plug “semrush.com” into the search bar of their Chrome browser
- Their Internet browser will then start contacting DNS to change the domain name and IP address.
- It will also start requesting information about the type of programming/coding your website is doing.
- Once the DNS has been requested, this website will start creating files that will be visible in the user’s Internet browser.
- The Big Show Begins — Rendering.
- The browser performs a final check by requesting any incomplete code from the server.
- Your website optimization is successfully displayed in the browser.
- And that’s the essence of how a website goes from beginner to browser-ready.
For more detailed information, see our article on How to Build Your Website Architecture for SEO.
Technically Characteristics Of SEO Checklist
Search engines give preferential treatment in search results to websites displaying certain technical characteristics.
For example a secure connection, a responsive design or fast loading times — and technical SEO is the work you want to do to make sure your website does.
Below you will search a checklist of important steps you can take to ensure that your technical SEO is up to scratch.
Here, we will soon go into some of the important features of a technically optimised website.
1. Use SSL
Secure Sockets Layer — SSL — is a security technology that creates an encrypted link between a web server and a browser.
You can visit a site using SSL fairly easily: the website URL begins with ‘https://’ instead of ‘http://’.
So it makes sense, where possible, to make sure your site is secure — this can be done by installing an SSL certificate on your website, although most top website builders now include SSL by default.
2. Make sure your site is mobile friendly.
A ‘responsive’ website design adjusts itself so that it can be navigated and read easily on any device.
Google is clear about the fact that having a responsive site is considered by its algorithms to be a very important ranking signal.
And, with the introduction of Google’s ‘mobile first’ approach to indexing content, a responsive website is now more important than ever.
That’s why it makes sense to ensure that your website is fully responsive and will display in the best possible format for mobile, tablet or desktop users.
3. Speed up your site.
Search engines prefer sites that load quickly: page speed is considered an important ranking indicator.
Use a fast DNS (‘Domain Name System’) provider.
Minimize ‘HTTP Requests’ — Minimize use of scripts and plugins.
Use a single CSS stylesheet (the code that is used to tell the website browser how to display your website) instead of multiple CSS stylesheets or inline CS
Make sure your image files are as small as possible and Compress your web pages.
4. Fix Duplicate Content Issues
Duplicate content can be confusing for users either. It can also be used to manipulate search rankings or try to win more traffic.
As a result, search engines aren’t keen on it, and Google and Bing advise webmasters to fix any duplicate content issues.
You can fix duplicate content issues by:
Prevent your CMS from publishing multiple versions of a page or post.
Using the canonical link element to tell search engines where the ‘main’ version of your content resides.
5. Create an XML sitemap
An XML sitemap is a file that helps search engines know about your site when they are crawling.
You can think of it as a sort of ‘search roadmap’, telling search engines where single page is. It also contains useful information about each page of your site, including:
- When a page was last modified;
- what priority does it have on your site;
- How often is it updated?
6. Consider enabling AMP
AMP versions of your web pages load very quickly on mobile devices.
They do this by stripping your content and code to the bare bones, keeping text, images, and videos intact, but disabling scripts, comments, and forms.
Because they load rapidly, AMP versions of pages are more likely to be read and shared by your users, increasing time and the number of back links pointing to your content — all good things from an SEO standpoint.
On top of that, Google highlights AMP pages in the prominent carousel in search results — providing you a significant search bump.
7. Plus: it has Structured Data
Structured data helps search engines better understand your website, content or even your business.
This data can help search engines index your site more effectively and provide more relevant results.
Plus, it will give you the opportunity to provide all kinds of details about those products or recipes.
It helps them to put your content in a bigger picture. Here, you can read a story about how it works and how Yoast SEO can help you with this.
Since sites with high CTR results are generally considered to receive preferential treatment in search engines, it is worth trying to add structured data to your site.
Implementing structured data can give you much more than just a better understanding of search engines.
8. Register your site with Google Search Console
Google Search Console and Bing Webmaster Tools are free tools from Google and Microsoft respectively that allow you to submit your website to their search engines for indexing.
These services also allow you to monitor your site’s general performance from potential search engines — other things you can do with the tool involves:
- Testing your site’s mobile usability
- access search analytics
- View backlinks on your site
- disallow spammy links
- And many more besides this.
Technical aspects of SEO has many checks and settings that you need to optimize to help the search engines crawl and index them without any problems.
In the vast majority of cases, once you get your technical SEO right, you won’t need to deal with it again except by conducting an SEO audit from time to time.
If you need more information about certain functions, our SEO courses cover all aspects of technical SEO in detail and will guide you through the process step-by-step.
As a leading professional seo services company, we have assisted our clients gross more sales in the past three years.
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