Best 10 Budget-Friendly Online Clothing Stores in India

Online shopping in India has evolved from being a mere convenience to becoming an everyday lifestyle. According to a Technavio report, the online fashion retail market in India is projected to grow by USD 22.97 billion between 2021 and 2026, with an impressive CAGR of 18.83%. This isn’t just a passing trend—fashion eCommerce in India is here to stay and is expanding faster than ever.

If you’re searching for stylish yet affordable outfits, we’ve handpicked some of the best budget-friendly online clothing stores in India that are winning the hearts (and carts) of shoppers in 2025.

Best budget-friendly online clothing stores in India

Amazon Fashion

With over 200 million monthly visitors, Amazon India is more than just an online marketplace—it’s a fashion destination in its own right. From daily essentials to premium labels, its fashion section has it all: ethnic wear, western wear, footwear, handbags, and even seasonal jackets.

Why it’s popular: Fast delivery, simple returns, and attractive seasonal discounts.

Flipkart

Flipkart has been a household name for years and continues to dominate India’s online fashion space. Whether you’re after casual wear, festive outfits, or kid’s clothing, Flipkart’s vast catalog caters to all tastes and budgets.

Fun fact: In a recent survey, 76% of respondents preferred Flipkart for clothing purchases over other Indian platforms.

Myntra

A pioneer in fashion eCommerce, Myntra has carved out a loyal fan base with its curated collections, popular brands, and frequent deals. It’s the perfect choice for trend-conscious shoppers looking for value.

Standout features: Style tips, “Try & Buy” options, and exclusive brand collaborations.

AJIO

Launched by Reliance Retail, AJIO has quickly climbed the ranks with its mix of local and international brands. Known for its stylish yet affordable picks, AJIO appeals strongly to Gen Z and millennials alike.

Why shoppers love it: Flash sales, trendy collections, and reliable quality.

Tata CLiQ

Backed by the Tata Group, Tata CLiQ focuses on authentic, high-quality products at competitive prices. It’s a go-to for premium clothing without the premium price tag.

Great for: Festive wear, office attire, and exclusive label shopping.

Shoppers Stop

From a trusted department store to a robust online presence, Shoppers Stop delivers affordable fashion from well-known brands right to your doorstep. Perfect for those who appreciate timeless style and consistent quality.

Bonus: Regular sales and loyalty rewards for repeat customers.

Max Fashion

Originally from the UAE, Max Fashion has become a budget-fashion favorite in India. Families love it for its trendy, wallet-friendly apparel under one roof.

Why it works: Stylish in-house labels, inclusive size ranges, and affordable pricing.

Koovs

If your style leans toward runway-inspired streetwear, Koovs is the place to shop. Offering both homegrown and international labels, it’s ideal for fashion-forward millennials and Gen Z.

Good for: Unique styles and global trends at local prices.

H&M India

H&M has built a strong presence in India with its minimalist yet fashionable clothing lines. From everyday basics to occasion wear, it offers chic designs without breaking the bank.

Sustainability perk: Their RE:WEAR program rewards customers for recycling old clothes.

Marks & Spencer India

Known for comfort, elegance, and durability, Marks & Spencer offers everything from loungewear to lingerie. It’s a trusted name for shoppers seeking high-quality essentials at reasonable prices.

Best for: Long-lasting, premium-quality everyday clothing.

The Rise of Online Fashion in India

India’s online fashion boom is fueled by affordable internet access, increasing smartphone adoption, and a growing middle-class population. From metro hubs to tier-2 and tier-3 cities, shoppers are embracing the ease of finding fashionable, budget-friendly clothes online—often at better prices than physical stores.

Whether you’re a bargain hunter or a budding entrepreneur, the future of fashion retail in India is digital.

Want to Launch Your Own Online Clothing Store?

If you’re ready to start your own fashion eCommerce website or mobile app, we can help you build a secure, scalable, and feature-rich platform tailored to your brand.

Let’s bring your fashion business idea to life—contact us today and start building your dream marketplace.