Top 10 Affordable Online Clothing Stores in India (2025 Edition)

Online shopping in India has transformed from a convenience to a lifestyle. According to a Technavio report, the online fashion retail market in India is expected to grow by over USD 22.97 billion between 2021 and 2026, with an impressive CAGR of 18.83%. That’s a clear sign that eCommerce, especially fashion, is here to stay—and only getting bigger.

So, if you’re on the hunt for stylish outfits without burning a hole in your wallet, we’ve rounded up the best budget-friendly online clothing stores in India that are winning hearts (and carts) in 2025.

Amazon Fashion

With over 200 million visitors monthly, Amazon India isn’t just a marketplace—it’s a go-to destination for affordable and trendy clothing. From everyday essentials to top brands, Amazon’s fashion section covers everything from ethnic wear and footwear to handbags and winter jackets.

💡 Why it’s popular: Fast delivery, easy returns, and great seasonal discounts.

Flipkart

A household name in India, Flipkart has been a favorite for online fashion lovers for years. From western wear to traditional outfits, Flipkart offers an extensive collection of budget fashion choices for men, women, and children.

💡 Fun fact: Around 76% of users in a survey preferred Flipkart for clothing over other Indian stores.

Myntra

Myntra is one of India’s most loved fashion-first platforms. With curated collections, popular brands, and frequent offers, it’s perfect for those who love staying on top of fashion trends—without spending too much.

💡 What stands out: Style tips, try & buy features, and exclusive brand collaborations.

AJIO

A venture by Reliance Retail, AJIO has quickly become a top contender in India’s online fashion space. Offering both local and international brands, AJIO is known for stylish picks that don’t cost a fortune.

💡 Why shoppers love it: Flash sales, Gen Z-friendly collections, and great quality.

Tata CLiQ

Backed by the Tata Group, Tata CLiQ is all about quality and authenticity. It features both Indian and global labels and is an excellent place to shop for premium clothing on a budget.

💡 Great for: Festive wear, workwear, and exclusive brand selections.

Shoppers Stop

Traditionally a department store, Shoppers Stop’s online version brings affordable fashion from well-known brands right to your screen. It’s ideal for those who prefer reliable quality with a classic touch.

💡 Bonus: Regular sales and loyalty rewards.

Max Fashion

Originally from the UAE, Max Fashion has carved out a huge space in India for its affordable and stylish clothing. It’s a favorite for families looking for value-for-money fashion under one roof.

💡 Why it works: Trendy collections, in-house labels, and wide size ranges.

Koovs

Looking for runway-ready styles with a streetwear edge? Koovs offers fashion-forward clothing from international and homegrown designers. It also features its own line, making it a great place to discover unique styles.

💡 Good for: Millennials and Gen Z shoppers who want global trends at local prices.

H&M India

H&M has gained a loyal following in India with its combination of minimalism and affordability. Whether it’s basics, workwear, or party outfits, H&M offers chic looks that won’t break the bank.

💡 Sustainability perk: Their RE:WEAR initiative rewards shoppers for recycling old clothes.

Marks & Spencer

Known for comfort and elegance, Marks & Spencer India brings its global quality to Indian wardrobes. From loungewear to lingerie, it’s a great option for shoppers looking for long-lasting everyday clothing.

💡 Best for: Premium-quality essentials at a decent price point.

The Rise of Online Fashion in India

The Indian fashion eCommerce industry is booming, thanks to increasing smartphone usage, a growing middle class, and better internet access. From metro cities to tier-2 towns, more people are discovering the ease of buying trendy clothes online—often at better prices than physical stores.

Whether you’re a buyer hunting for a bargain or a seller aiming to scale, the future of fashion retail in India is online.

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