What do you mean by Email Marketing & How to Do It?

Email marketing is the practice of using email as a tool for advertising a company's goods and services and to reward repeat business. You can inform the clients on your email list about new products, special offers, and other email marketing services by using email marketing. Educating your audience about the worth of your brand or keeping them interested in between transactions can also be a softer sell.

Email ought to be a major component of your digital marketing plan just for this reason. It would be equivalent to leaving money on the table if email marketing was not done.

In this post, we'll go over how using promotional emails and email marketing may help you expand your business, and we'll also offer some pointers on how to launch an effective email marketing campaign.

What is Email Marketing?

Email marketing is an effective marketing channel that uses email to advertise the goods and services your company offers. It is a type of digital marketing as well as direct marketing. It can also be extremely important for lead creation, brand exposure, relationship development, and keeping customers interested in your products in between transactions by sending out various kinds of marketing emails.

By including it into your marketing automation campaigns, it might assist in informing your customers about your most recent products or deals.  Over time, a well-thought-out email marketing plan increases revenue and fosters brand community.

Four common types of email marketing

1. Welcome Emails

As the name suggests, welcome emails introduce your business to potential clients and entice them to find out more about your offerings. They frequently provide a trial or another perk. It serves as an introduction to the company for a possible new client.

You can send a welcome email to anyone who contacts your business or registers up for your email list. Customers who have recently subscribed to your services or bought your products can also receive welcome emails from you.

2. Promotional Emails

These kinds of marketing emails are widely distributed, usually generic, and of a high volume. Email marketing strategies advertise new product releases, exclusive deals, gated resources like webinars and ebooks, and your brand overall. An email marketing campaign may even comprise a sequence of emails (three to ten) distributed over a few days or weeks. 

With promotional emails, you may give your readers a sneak peek at your goods or services. They support you in keeping your brand visible and entice customers to check out your most recent products.

3. Newsletter Emails

Among the most widely used informational emails are newsletters. A newsletter disseminates business-related news, as the name implies. Consider recently achieved milestones, enhanced product features, or the inclusion of informative content like case studies.

Popular newsletter emails frequently feature fresh offerings in their content. They might also consist of client testimonials, blogs, and articles. Typically, a call to action will be included to encourage the reader to do an action, such as reading a recent blog post or investigating a new product.

4. Transactional Emails

Transactional is the fourth key category for email marketing. These emails are programmed to send automatically in reaction to events that your consumers take, like when they purchase anything from your store.

One-to-one emails known as transactional emails are sent in response to user activities, such as placing an order or requesting a password. These instant messages verify that clients are receiving the items they have requested. Transactional email examples include the following:

• Order acknowledgments

• Emails of gratitude

• Resets passwords

• Emails about abandoned carts

• Requests for product reviews 

Advantages Of Email Marketing

Now that you understand what email marketing is, let's examine its incredible benefits for your company:

1. Opportunities for upselling

With their consent, of course, once you have their email addresses, your email marketing campaign can open up a world of upsell possibilities for you to increase sales.

2. Boost revenue

Introducing a campaign or sale? To increase sales, you might send an email marketing campaign to your subscribers. To increase conversions even more, consider utilising the following email marketing strategies: Offer discounts or exclusive deals to subscribers on their birthdays or anniversaries, in welcome emails, and as a means of bringing them back into the fold.

3. A rise in client loyalty

Building brand loyalty with your customers and keeping them coming back for more depends on staying in touch with them. You may maintain contact with your clients using email marketing, which can help you keep your brand front and centre even after they make a purchase.

4. Boost recognition of your brand

Email is fantastic since it allows you to communicate with people directly. It's the epitome of one-on-one communication. Furthermore, these days individuals don't just let anybody into their mailbox. It's a carefully chosen area set aside for favoured periodicals and brands.

Email Marketing best Practices and Tips

A well-run email marketing campaign may help you achieve your marketing goals, engage current clients, and draw in new ones. Consider the following advice as you are developing your email marketing campaign:

1. Write captivating topic lines

The message's content expands on your value proposition and implores readers to take action, while the subject line grabs their attention and entices them to open the letter.

Attention-grabbing subject lines pique readers' interest and are pertinent to them. Here are some suggestions for enhancing your topic lines:

• Indicate a promotion clearly. ("Save 15% on Your Upcoming Purchase")

• Instil a feeling of urgency. ("Hurry! Our Diwali Sale of 30% Off Ends in 24 Hours")

• Inspire a sense of wonder. "Skating on ice in the heat?"

2. Don't ever purchase email lists.

It can take time to build an email list, especially in the beginning. While purchasing a list could appear like a convenient option, we assure you that it is not a good idea. Purchasing a list will be dangerous for your company because:

The GDPR prohibits sending unwanted emails and keeping personal information about people in your CRM without their agreement. Because purchased lists can negatively impact other users' capacity to deliver emails on shared IP addresses, the majority of email marketing platforms will not cooperate with you.

3. Keep your design simple.

In general, a simpler design works better than a more complex one. When creating a marketing email, some important things to keep in mind are:

• In your email, stick to no more than three colours. A smaller colour scheme will draw attention without being unduly distracting.

• Make your branding and logo stand out. You want the recipient to be able to locate your product easily and to know exactly who supplied it.

• Highlight CTAs with visuals.

4. Strategically time your emails.

Email marketing is mostly dependent on timing. Sometimes the greatest way to increase client engagement and achieve your marketing objectives is to provide the correct message at the right time.

By sending pertinent emails that keep recipients aware of your brand and direct them through your marketing funnel, automated nurture sequences assist keep recipients engaged.

5. Monitor and conduct testing.

Receiving statistics on the effectiveness of your efforts on a regular basis is one advantage of digital marketing. This information can be quite helpful as you refine your marketing strategy and look for more effective ways to connect with your target market.

Ways to Compose an Email for Marketing

The following steps after starting your contact list building are developing the content and deciding on an email marketing plan!

1. Establish a plan for email marketing.

Consider your initial campaign's goals while defining your email marketing plan. For those new to email marketing, these are some typical objectives:

• Promoting a recently launched item

• GIving devoted clients a discount

• Increased downloads for your most recent ebook

2. Create a compelling marketing email.

It doesn't have to be hard or extremely technical to design emails. You may quickly and simply design eye-catching and polished marketing campaigns with a drag-and-drop editor. Here are some pointers to create an effective email design:

• Keep text concise.

• Utilise pictures and visuals that are consistent with your brand.

• Give your eyes space to breathe.

• Add a concise call to action

• Make use of your company's branding and logo.

3. Utilise pre-made email templates to save time.

Email marketing templates are the ideal quick fix for distinctive email design, suitable for both novices and experienced professionals. Simply select the one you like. Make it fit the typeface and colour scheme of your brand.

4. Make sure the sender name, preview text, and subject line of your email are all optimised.

Your email's read status could be determined by these few words. Additionally, they must stand out because there is a lot of competition in the inbox these days. In a brief statement, try to arouse curiosity or a desire to open.

• Don't exceed 50 characters in the topic line.

• Emphasise the most compelling offer you have.

• Appeal to the goals and feelings of your subscribers.

• Put your brand voice to use.

5. Compose the email copy.

Email writing must be informative, cover subjects that your readers will find interesting, and have the voice and value of your business. Remember these pointers for crafting compelling, interesting email copy:

• What is it that my audience needs from me? How may I assist?

• Assume you are writing to a single recipient.

• Display the personality of your brand.

• Narrate a tale.

• Start with the email subject line to pique readers' interest; more on that later.

• Write in a conversational style, just as you would speak.

Launch your email marketing campaign

On the other hand, an effective email marketing campaign might result in more success in the marketing department down the road. With any luck, this post has provided you with a comprehensive explanation of email marketing and its advantages. We are aware that this information is extensive. Nonetheless, anyone can use email marketing to expand their business by starting small and working their way up.