Top 4 Best Keyword Research Tools in 2024

Looking for the top keyword research tools? You are in the right place.

Selecting the right phrases improves the likelihood of appearing on Google and boosting natural traffic to your online presence, that's why every effective search engine optimization strategy starts with comprehensive keyword research. This post will cover the top keyword research tools available worldwide.

We can help you select the most suitable option for you.

The finest tools for keyword analysis for SEO all have a single feature in the same: they assist customers improve organic traffic and rankings on search engines.

The best keyword research tools for SEO all have a single feature in the same: they assist customers increase traffic from natural sources and visibility in search engines.

However, each tool takes a distinct approach to this goal. Others are all-inclusive SEO structures that concentrate in technical search engine optimisation, link possibilities, and blogger marketing.

In this piece, we'll show you the best free keyword research tools for these jobs.

The Best Free Keyword Research Tools

1. Moz Keyword Explorer (Web)

Moz's Keyword Explorer is an excellent tool for discovering "lateral" keyword possibilities.

For example, consider the starting keyword "weight management". Moz's SEO platform includes a variety of resources for keyword research. While Moz may not provide as much information as a few of other full-featured SEO instruments (such as SERP position histories or the overall number of keywords that the competitor ranks for), I considered this an advantage.

Moz Benefits:

• More user-friendly presentation of information than many other programs.

• Simple prioritisation metrics

• A wide range of tools are available for free

Disadvantages of Moz:

• Less data than more powerful tools.

• The trial version only allows 10 enquiries per tool each month.

2. Semrush

Semrush functions a little similarly than the remaining programs that I'll demonstrate to you.

As opposed to inputting a seed phrase to get a large list of keyword ideas, Semrush displays keywords that your rivals right now rank for. (These often include unconventional terms that would be difficult to find using any other program.) Furthermore, the tool graphically checks off SEO tips (such as using your primary and related keywords or incorporating appropriate hyperlinks and images) as you go.

Here's what the various terms in that section signify.

• Keywords represent the anticipated amount of monthly organic visitors from Google.

• Traffic refers to the projected number of visits per month.

• Traffic Cost shows the worth of the targeted traffic is (based on Google Ads CPC).

Benefits of Semrush

• Tonnes of granular keyword data.

• A broad range of specialised keyword research tools

• Quite generous free plan.

Cons of Semrush:

• Can be intimidating for individuals who are less acquainted with keyword research.

• The most expensive upgrade.

3. Google Keyword Planner

Google Keyword Planner is an advertiser-focused keyword research tool. However, it can also be used to find SEO keywords. It is especially beneficial for discovering related keywords that do not contain your seed keyword. If you utilise Google advertisements, the "Forecast" function helps you prepare your paid advertisements and budget in advance of time. Keyword Planner may additionally guide your organic strategy by showing places where ranking organically can save you money on PPC.

Google Keyword Planner Advantages:

• Free forever, even if you don't utilise Google Ads.

• If you utilise Google Ads, you can benefit from useful budgeting forecasting options.

• Can get keyword ideas merely from your website.

Cons of Google Keyword Planner:

• Not useful for organic keyword research.

4. Google Search Console

Use Google Search Console to find hundreds of "Opportunity Keywords". The Google Search Console is not a standard keyword research tool. But it does have a function that makes finding amazing keywords a cinch.What's the feature? So, how do you use this tool for keyword research? It's simple: use it to find "Opportunity Keywords". Opportunity keywords are those in which your rank within #8 and #20 in Google for a given term. And with some more on-page SEO, you may identify yourself with a good ranking.

Pros Of Google Search Console :

• Website insights

• Indexing Control

• Fixing Errors

• Keyword Data

• Mobile usability

Cons of Google Search Console :

• Data Limitations

• Data Delay

• Limited historical data

• Technical Complexity

• Lack of Competitor Data

• Limited backlink data

Conclusion 

If you're brand-new to SEO, free keyword research tools will help you find some solid keyword ideas for your online presence. However, as your internet presence expands and the significance of the time you spend increases, premium keyword research tools are well worth the investment.

This is because premium keyword generators provide more information and enable improved workflows, allowing you to discover better suggestions for keywords in less time. Want to learn more about keyword research? Read our beginner's introduction to Keyword Research.