Feature
Other Agencies
Freelancers
Strategy
E-commerce centric strategy tailored to boost AOV and LTV
Adopts a general "web design" strategy
Often lack strategic insight, focusing only on tasks
Proven Expertise
150+ successful Shopify stores delivered
Experienced but broad focus (Wordpress, Wix, etc.)
Unpredictable skill levels
Time to Deliver
Speedy delivery with a focus on hitting launch dates
Generally meets standard deadlines
Totally unpredictable, dependent on availability
Customization
Deep Liquid coding & Custom App development
Relies heavily on pre-made paid apps/plugins
Limited to basic theme tweaks
Resource
Dedicated project manager for every client
Project managers often juggle multiple clients
Solo operators juggling multiple clients
SEO Expertise
Technical E-commerce SEO (Collection structure, Schema)
General SEO, often missing e-comm nuances
Do not touch SEO at all
Maintenance
Ongoing support and 30-day post-launch hyper-care
Support available during business hours only
Support is sporadic