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The biggest threat for startups is not moving fast, but moving too slow. Taking 12-18 months to build a perfect app is a death sentence. Because by the time it launches, the market has already evolved.
According to CB Insights, 42% of startups fail because there is no market need for their product or service. They spend months (sometimes years) building in isolation, only to discover users do not want what they have created.
Therefore, the question does not lie in whether to compromise, but what to compromise on. At Deliverables Agency, we help startups launch app faster without compromising the quality.
The Real Cost of Taking Your Time
You are a startup founder with a great idea, enough funding, and six months of runway. A traditional app development agency quotes you $150,000 and 12 months for a complete app. Sounds fair, right?
But here is the truth.
After a year, you notice that your budget is gone, your launch is delayed, and your product was built on guesswork instead of real user feedback.
Plus, people expect apps to load in under two seconds and respond instantly. If your development cycle drags on and your app does not perform flawlessly, users will switch to your competitor immediately.
The opportunity cost is even brutal. While you are perfecting your first release, your competitors have already learned, improved, and captured your market share.
What Deliverables Actually Do?
Our approach of fast app development does not include cutting corners or shipping buggy code. We prioritize validated learning over comprehensive building.
Strategy-First Development
Having a clear strategy is one of the biggest accelerators in our app development process. Before building an app, we run a focused discovery sprint that answers three critical questions:
What’s the core value proposition?
We identify the main problem your app solves and the minimum functionality required to deliver value. Here, we often cut unnecessary features by 60-70% and save months of the development time.
Who are your early adopters?
We also define who your version 1.0 is for. When we know your first users, we can shape every design and technical decision easily.
What does success look like in 8 weeks?
We set clear and measurable goals that show whether you are building something users actually want. This keeps the project lean, focused, and protected from scope creep.
The MVP Framework
When Instagram was sold for $1 billion, its first version was built in just eight weeks. Airbnb began with a simple website and 800 users. Dropbox validated its ideas with one short video and gained 75,000 signups in a single day.
These companies had one thing in common. They did not wait to build the “perfect” product. They focused on building a minimum viable product (MVP) that solved a real problem and helped them learn fast.
We follow the same policy as the rapid app development agency. Our MVP framework is built on three essential accelerators:
Ruthless Feature Prioritization: We use the MoSCoW method to identify 3-5 core features your users truly need. This reduces the software delivery timeline by up to 50%.
Pre-Built Components and Microservices: We avoid rebuilding what already works. Every feature is built using secure and pre-tested components that save time without compromising quality.
Parallel Design and Development: Our designers do not wait for designs to get finalized. They, along with developers, work together using agile methods.
Cross-Platform Efficiency
Although native apps offer maximum performance and platform-specific features, they require building the same app twice. For most startups, it literally increases their development timeline. That is why we use cross-platform frameworks like React Native and Flutter to write code that works on multiple platforms. It provides benefits like:
60% reduction in development time
Consistent user experience across devices
Faster iteration cycles (update once, deploy everywhere)
Unified codebase that is easier to maintain and scale
Quality Where it Actually Matters
The phrase Move fast and break things sounds great until you are the one dealing with broken things. We do not compromise on quality. We focus on where it creates actual value for users and business outcomes.
Here’s how we do it:
Performance and Stability: Speed and reliability move together. We build apps that launch in under 2 seconds, maintain crash rates below 1%, and respond to user actions in under 100 milliseconds. These are survival metrics that make users stick to your app.
Security and Compliance: From the beginning, we implement best-in-class security measures, like AES-256 encryption, SSL protection, secure APIs, and full GDPR/CCPA compliance where needed.
Scalable Architecture: We design MVPs to grow with you. Using modern cloud setups and microservices, your app can scale from 100 users to 100,000 without a rebuild.
User Experience First: We focus on the 20% of features that drive 80% of engagement. The main user journey is smooth, intuitive, and delightful. Secondary features also work reliably, but we only refine them further once we know users actually need them.
We do not waste time on:
Pixel-perfect design for features that might never be used
Over-engineer solutions for problems you do not yet have
Write perfect documentation for functionality that could change after feedback.
Continuous Testing and Iteration
Traditionally, testing happens at the very end, when fixing issues is expensive and time-consuming. But we take a different approach. We continuously test in every sprint to ensure the project moves fast without compromising its quality. This directly improves product development speed and reliability.
We test the product in three ways:
Automated Testing
We set up automated unit, integration, and end-to-end tests from the first sprint. Whenever a new code is added, these tests run automatically to catch bugs early. This prevents small problems from becoming big ones.
Real User Testing
Feedback from real users is priceless. That is why we launch MVP within 4-6 weeks. These early testing helps us identify what is working, what is not, and what needs improvements.
Performance Monitoring
We also track load times, crash rates, user flows, and engagement data from day one. These analytics help us make data-driven decisions rather than relying on guesswork or opinions.
How We Do It?
Here is the exact app development process we use to deliver 50% faster without compromising quality:
Week 1 - 2: Strategic Foundation Sprint
Our fast app development process begins by building a strong foundation for success. During these two weeks, we:
Analyze competitors and market positioning
Define your core value proposition
Create user personas and map key user journeys
Plan technical architecture
Prioritize features using the MoSCoW method
Using these insights, we get a clear product canvas and a technical roadmap that everyone understands and aligns on.
Week 3 - 4: Design and Technical Setup
While our design team creates wireframes and polished mockups for key user flows, our engineers prepare the technical setup. It includes development environment and CI/CD pipeline, database architecture and API structure, authentication and security implementation, and cross-platform framework configuration.
These tracks run parallely. So, by the end of week four, we have validated designs and a strong technical foundation ready for built-out.
Week 5 - 10: Agile Development Sprints
We work in focused 2-week sprints, each producing real and testable features.
Sprint 1 focuses on core functionality and primary user flow.
Sprint 2 adds secondary features and integrations.
Sprint 3 handles polish, optimization, and beta testing.
Each sprint ends with a demo and review session. If user feedback or market conditions change, we adapt immediately.
Week 11 - 12: Testing, Optimization, and Launch Prep
The final phase ensures everything runs perfectly before launch. We conduct:
Complete QA and bug fixing
Performance and load testing
App store submission and approval
Analytics setup and tracking
Final documentation and handoff
You are ready to launch your app faster than traditional timelines by week 12.
Post-Launch: Iterate and Scale
Our process does not end with the launch. In fact, it is the start of growth. We monitor analytics and user feedback in real time, fix issues quickly, and roll out new features in 2-week sprints. The same development speed we maintain pre-launch continues after release.
Common Objections (And Why They Are Wrong)
When startups hear move fast, they often assume it means cutting corners. However, it is about cutting waste and not quality.
We are here to clear up the biggest misconceptions about fast app development.
“Fast development means cutting corners.”
Fast development does not mean skipping testing, ignoring security, or writing poor code. It means focusing only on what truly matters to your users and business. We do not cut quality, but the clutter to move faster and deliver reliable and high-performing products.
“We need all these features for launch.”
Most startups think they need dozens of features before launch because they have not tested their assumptions. However, it’s not necessary. Every extra feature delays your validation and increases the risk of building the wrong thing.
“Cross-platform apps are not as good as native.”
That may have been true a decade ago, but not today. Users cannot tell the difference for 95% of apps. What matters is whether your app solves their problem smoothly and quickly. Unless you are building a heavy gaming or AR app, modern cross-platform tech delivers great quality in less time.
“We need it perfect before launch.”
Perfection kills momentum. Every day you delay is a day you are not learning from real users. The smartest startups launch something good, gather data, and make it great through iteration. The market rewards those who ship, learn, and improve.
Your Next Step
You have seen how our process works, the results we deliver, and how startups use our approach to move faster. So, what’s next?
If you are a founder with a great idea, under pressure to launch, or stuck waiting on slow development progress, here is exactly how to take the next step:
Book a Free Strategy Call
Spend 30-40 minutes with our team discussing your vision, goals, and challenges. This call will not be a sales pitch but a genuine conversation about whether we are the right fit and how we can help you move forward quickly.
Get Your Custom Roadmap
Within 48 hours, we will send you a complete plan. It will include a clear technical roadmap, prioritized feature list, transparent cost breakdown, and a speed delivery timeline so you know exactly how fast we can get you to market.
Start Your Sprint
If it’s a match, we begin development within one week. Every week you wait is another week your competitors are launching, learning, and gaining traction. Let’s make sure you are the one setting the pace, not chasing it.
The Bottom Line
Today, success comes from learning fast, adapting quickly, and shipping consistently. We are a rapid app development agency, where speed and quality work together.
When you focus on what truly matters, you can achieve in 8-12 weeks what others take 6-12 months to build. The real question is not whether you can afford to move fast, but whether you can afford not to. Because your market will not wait for you and your competitors are already launching and learning.
So, what’s stopping you?
If you are ready to launch your app 50% faster without compromising quality, book a free consultation call. Let’s turn your idea into a live and market-ready product.
Have an Idea for an App or Website?
At Deliverables, we specialize in building custom digital products that solve real-world problems. Tell us your idea, and our expert team will help you craft a plan to build your dream.
